Amazon A+ Content lets KDP publishers add images, text, and comparison tables to supported book detail pages. It appears in the “From the Publisher” area, giving authors more room to explain the reading experience, show a series, or present useful visual context.
A+ Content is not a replacement for the cover, title, description, sample, or reviews. Most shoppers must scroll to reach it. Treat it as a conversion-support asset for readers who want more evidence before buying.
Step 1: Confirm the Book and Marketplace
KDP states that A+ Content can be added to live titles and preorders. Open the KDP Marketing page, choose the marketplace, and enter A+ Content Manager.
A+ Content must be managed by marketplace and language. KDP can copy a draft to other compatible marketplaces, but the publisher still needs to review and submit the content where it should appear. Do not assume one approval creates a global publication.
Step 2: Decide the One Job of the Page
Choose the primary question A+ Content should answer. Fiction may need to communicate atmosphere, series order, character dynamics, or tropes. Nonfiction may need to show the framework, intended reader, key sections, or practical outcomes.
A page trying to explain everything becomes crowded. Write a one-sentence objective such as “Help new readers understand the trilogy order” or “Show that the guide contains a repeatable six-step process.”
Step 3: Review the Current Detail Page
Capture the cover, description, categories, format options, author information, and visible reviews. Identify what is already clear and what remains uncertain.
Do not use A+ Content to repeat the description word for word. It should add context or proof while reinforcing the same position.
Step 4: Choose a Simple Module Sequence
KDP provides several module layouts. A useful sequence might include a wide visual that establishes the promise, an image-and-text module that explains the book, a second module for benefits or story elements, and a comparison table for related books.
Use fewer modules well before filling every available space. The order should make sense on its own because readers may scan rather than read every line.
Step 5: Write a Wireframe Before Designing
Sketch each module with its purpose, headline, body copy, image concept, and destination ASINs where relevant. This exposes repetition and missing logic before design time is spent.
Keep copy concise and scannable. A+ Content should clarify the product, not become another long sales letter.
Step 6: Prepare Images to the Required Sizes
KDP notes that images are not resized for the author during upload. Use the dimensions shown in the selected module, export clean files, and check important content at small sizes.
Avoid embedding essential paragraphs into images. Text inside graphics may be difficult to read and less accessible. Provide accurate image keywords or alternative descriptions in the fields KDP supplies.
Step 7: Make Every Claim Verifiable
Use the official title, series order, book features, and confirmed author details. Do not invent awards, bestseller status, reviews, sales, or endorsements. KDP's guidelines restrict certain claims, pricing references, promotional language, and quotations.
Review the current A+ Content Guidelines before submission because policies and review practices can change.
Step 8: Use Comparison Tables Carefully
Comparison tables are useful for a series, related standalone books, or different entry points into a catalog. Compare factual features such as series order, genre, setting, format, or intended audience.
Do not create unsupported superiority claims. Make sure every ASIN belongs in the comparison and the relationship is clear.
Step 9: Apply the Correct ASINs
After building the layout, select “Next: Apply ASINs” and attach the appropriate books or formats. KDP allows a project to be applied to multiple book ASINs, which can simplify a coherent series presentation.
Verify that the content accurately represents every attached ASIN. A module promising workbook pages should not be attached to an edition that does not contain them.
Step 10: Preview Before Submitting
Check the full page for image crops, repeated claims, typos, series-order mistakes, small text, and inconsistent capitalization. Compare the result with the book's genre position and current retailer description.
Ask someone unfamiliar with the book what the page promises. If the answer is wrong, revise the hierarchy.
Step 11: Submit and Track the Review
KDP says compliant content will generally appear within eight business days after publication, although high-volume periods may take longer. If changes are requested, revise the flagged material and resubmit.
Record the submission date, marketplace, project name, attached ASINs, version, and result. This is especially helpful when maintaining several books.
Step 12: Verify the Live Detail Page
After approval, open the actual product page in the intended marketplace and language. Confirm that the modules appear, images render, comparison links point to the correct books, and no important crop or line break changed the meaning.
Approval is not the final quality check. The live customer view is.
Measure What You Can, Carefully
KDP does not provide a simple isolated conversion report for A+ Content. Compare periods cautiously and record other changes such as pricing, advertising, reviews, seasonality, and promotions. Avoid claiming that A+ Content caused a sales change without controlled evidence.
Revisit the project when covers, series order, positioning, editions, or platform rules change. A+ Content works best as maintained catalog infrastructure, not a one-time decoration.
Official KDP Resources
Plan for Mobile Scanning
Even when the desktop preview looks spacious, many shoppers will encounter the detail page on a phone. Use short headlines, limited body copy, strong contrast, and simple compositions. Keep important visual information away from edges that may crop differently.
Preview the source images at reduced size before upload. If a chart or comparison requires pinching and zooming, simplify it.
Write Image Keywords for Meaning
KDP requests image keywords that describe the visual for customers using screen readers. Describe the information or purpose, not decorative details that do not matter. Do not stuff keywords or repeat surrounding text without need.
If an image contains a sequence, comparison, or diagram, explain the relevant relationship in the keyword field or nearby text within the platform's limits.
Build a Fiction Layout
A fiction page might open with a setting or mood visual, follow with a concise story promise, present three conflict or character elements, and close with a factual series-order table. It should not reveal twists or rely on vague praise.
Use visual consistency across a series without making each book indistinguishable. The current volume and reading order should be obvious.
Build a Nonfiction Layout
A nonfiction page might establish the reader problem, show the framework, identify who the book serves, preview useful components, and compare related resources. Focus on what is actually inside the book.
Do not promise guaranteed outcomes. A framework can support a result without ensuring that every reader will achieve it.
Create a Content Inventory
Before design, collect the final cover, source images with rights confirmed, brand colors, typography choices, series information, approved biography, verified claims, and destination ASINs. Record image dimensions and filenames.
This reduces accidental use of an old cover or unlicensed asset and makes future updates easier.
Use a Compliance Preflight
Review the current KDP A+ Content Guidelines immediately before submission. Check for disallowed promotional claims, time-sensitive language, pricing, purchase instructions, customer reviews, unsupported endorsements, contact details, external links, low-quality images, and inaccurate comparisons.
Guidelines can change. A prior approval does not prove a new project will comply.
Version the Project
Store the copy, image sources, exported images, ASIN list, marketplace, submission date, approval result, and live verification date in one project folder. Add a version number when the cover, series, or positioning changes.
A+ Content may be copied across marketplaces as a draft, so record which versions were actually submitted and approved rather than assuming they are synchronized.
Diagnose a Rejection
Read the notice and identify the exact module or claim. Compare it with the current guideline language. Revise the smallest affected element while checking the full project for the same issue.
Do not repeatedly resubmit unchanged content. If the reason remains unclear, use the support path available in the KDP account and keep the project in review status until confirmed.
A+ Content Preflight Checklist
- The book or preorder is eligible and the marketplace is correct.
- Each module has one clear job.
- Images use the required dimensions and remain readable on mobile.
- Image keywords describe meaningful content.
- Claims, quotations, and series order are verified.
- No price, external link, contact detail, or unsupported urgency appears.
- Every attached ASIN matches the content.
- The desktop and mobile previews have been reviewed.
- Submission and live-verification dates will be recorded.
Good A+ Content reduces uncertainty. It helps the right reader understand the book more completely while remaining consistent with every other detail-page signal.
Frequently Asked A+ Content Questions
Can A+ Content be created before publication?
KDP currently allows it for live titles and preorders. Confirm the title's status and the current help guidance in the intended marketplace before beginning.
Does one project appear in every marketplace?
No. KDP manages A+ Content by marketplace and language. Compatible copies may be created as drafts, but the publisher must review and submit where the content should appear.
Can customer reviews be quoted?
KDP's current guidance does not allow customer-review quotations in A+ Content. It permits a limited number of properly sourced quotations from well-known publications or public figures under its guidelines. Verify the current rule and the source before use.
How quickly will approved content appear?
KDP says compliant content generally appears within eight business days, with possible delays during high volume. Check the actual detail page and keep the item open until the live view is verified.
Use an Approval Record
For each marketplace, record the project name, language, ASINs, modules, image filenames, submission date, response, revision, approval date, and live verification URL. This turns an interface task into a maintainable publishing asset and prevents an old series table from surviving unnoticed.
Your Next 30 Minutes
Open the current Amazon detail page and list the three questions a serious shopper may still have after viewing the cover, description, sample, and formats. Choose one question that A+ Content can answer visually and accurately. Sketch four modules on paper, giving each a single purpose, headline, image concept, and verified claim. Remove any module that merely repeats the description. This wireframe becomes the brief for copy and design, and it can be checked against the current KDP guidelines before production begins.
Record the Decision
Before treating the work as finished, save the evidence reviewed, assumptions made, decision reached, owner, and next review date. Keep proposed actions separate from completed ones, and keep platform activity separate from verified sales or collected revenue. This short record prevents a future launch team from repeating the same research or mistaking an old rule for a current one. It also creates a clean point for improvement: when new evidence arrives, compare it with the original assumption, update the relevant asset, and document what changed.